Ninh Thuan province, wedged between the mountains and the South China Sea about 350 km northeast of Saigon, is better known to most travelers for its salt flats and sheep farms. But the province is also home to the largest concentration of Cham Muslims — locally called "Cham Bani" — in Vietnam (베트남 / 越南 / ベトナム), and their culinary tradition is genuinely distinct from anything you'll find in Hue or Da Nang up the coast.

This isn't fusion food or adapted Vietnamese cooking. It's a centuries-old halal kitchen that blends Malay-influenced spicing with local Central Vietnamese ingredients. If you're halal-conscious and traveling through the region, Ninh Thuan is the most reliable place in the country to eat without guesswork.

Who Are the Cham Bani

The Cham people are the descendants of the Champa kingdom, which once controlled much of central and southern Vietnam. The Cham Bani — the Muslim branch of the Cham — are concentrated in villages around Phan Rang-Thap Cham city, the provincial capital. Villages like Bau Truc, My Nghiep, and Phuoc Nhon are within 10–15 km of the city center and have active Muslim communities, mosques, and food markets.

Their halal food culture is not the same as Arab or South Asian halal traditions. The ingredients lean local — fresh turmeric, lemongrass, dried chili, coconut — but the slaughter and preparation practices follow Islamic halal standards. For traveling Muslims, this matters: you can eat here without needing to interrogate every dish.

The Dish to Eat: Cham Beef Stew (Thit Bo Kho Cham)

"Thit bo kho" — braised beef stew — exists all over Vietnam, but the Cham version is a different animal entirely. It's slower, richer, and spiced with a dry paste that typically includes star anise, cinnamon, galangal, and dried chili. Some cooks add a small amount of coconut milk late in the cooking, which rounds out the heat without making it sweet.

The beef is almost always from a halal-slaughtered source within the community. It's served in a clay pot or deep bowl, always with bread — not rice — on the side. A full portion with bread runs around 40,000–55,000 VND at a village stall.

This stew is morning food in Ninh Thuan. Most stalls in Cham villages open at 6 a.m. and sell out by 9:30. If you show up at noon expecting a bowl, you'll be disappointed.

Vibrant street food market showcasing a variety of grilled skewers, a feast for the eyes and taste buds.

Photo by King Ho on Pexels

The Bread

The Cham baguette situation is worth discussing. Vietnamese "banh mi" bread — the crispy-shelled French-influenced baguette — exists here, but the Cham communities also use a slightly denser, softer roll that absorbs the stew broth better. You'll see both at stalls. Neither is labeled; just grab whichever the vendor hands you. The softer roll is more traditional for dipping into thit bo kho.

Some villages also sell a flatbread variant, dry-toasted on a griddle, which tastes closer to a thin roti. It's less common but worth asking for — "banh trang nuong Cham" is one way to ask, though vendors will understand if you just point.

Other Halal Dishes in the Area

Ga nuong sa te Cham — grilled chicken with a satay-adjacent marinade — is sold at evening markets in Phan Rang-Thap Cham city, particularly around the Phuoc Dan area on weekends. The marinade is turmeric-heavy, and the chicken is cooked over charcoal. Around 60,000–80,000 VND for a half chicken.

Chao cham — Cham-style rice porridge — is thinner than the Vietnamese "chao" you'd find in Saigon (사이공 / 西贡 / サイゴン) or Hanoi, and it's almost always cooked with beef or goat rather than pork. It's a good option if you're eating early and the stew stalls are already sold out.

Goat is also common in Cham cooking — Ninh Thuan has more goats than almost any other province in Vietnam, and Cham communities have always incorporated goat into their diet. Goat curry (ca ri de) at a Cham household-style restaurant is worth seeking out if you're spending a full day in the area.

Delicious Bánh Căn Vietnamese rice pancakes garnished with scallions and crispy shallots.

Photo by Theodore Nguyen on Pexels

Where to Eat

The most reliable cluster of Cham food stalls is in and around Phuoc Nhon village, about 12 km from Phan Rang-Thap Cham city center. There's no official market structure — stalls set up along the main road through the village from early morning. Follow the smoke and the smell of braising beef.

In Phan Rang city itself, the area near Nui Cuoi Street has a few Cham-run cafes and small restaurants that are halal and open for lunch. These are more sit-down, less atmospheric than the village stalls, but easier to find if you're arriving from the bus station.

Always look for mosques as a navigation landmark — halal food options cluster around them. Ninh Thuan has around 20 active mosques, and a vendor selling halal food is almost always within a few hundred meters.

Practical Notes

Ninh Thuan is accessible by train or bus from both Da Nang (다낭 / 岘港 / ダナン) (about 5 hours south) and Saigon (about 5.5 hours north) — it's a reasonable overnight stop on a coastal route rather than a standalone destination. The Cham villages are best visited by motorbike from Phan Rang-Thap Cham; roads are flat and distances are short. Bring cash — 200,000–300,000 VND will cover a full morning of eating.

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Last updated · May 26, 2026 · independently researched, never sponsored.